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U.S. price wars hit a new low

In response to the decision of three big U.S. publishers – Simon & Schuster, HarperCollins, and Hachette Book Group – to counter the downward pressure on e-book prices by delaying their publication, Amazon has chosen the combative response of lowering prices even further.

According to The New York Times (via MobyLives), the company is now selling e-book pre-orders of Stephen King’s Under the Dome and Sarah Palin’s Going Rogue at the rock-bottom price of $7.99 U.S. (Both titles are currently available in hardcover and will be released as e-books later this month.) From the Times:

As of Thursday Amazon appeared to be offering low prices on Kindle editions of several popular titles, including The Help, by Kathryn Stockett, for $7.60, The Girl Who Played With Fire, the second in the thriller series by Swedish author Stieg Larsson, offered at $7.99, and both Twilight and New Moon, the first two volumes in the vampire series by Stephenie Meyer, were available for $4.25.

  • angel guerra

    Who’s surprised. If you watched what Apple did to the music industry you can now understand why the publishing industry no longer controls its own destiny. What publishers cannot get their collective mind around is that the future is not on delay.

  • shaun smith

    Amazon needs to lock as many customers into the Kindle as possible now, because the market will be flooded with e-readers in two years. They are obviously using the e-books as loss leaders to drive sales of Kindles. Just as Angel points out, this can only eventually come out of the pockets of publishers and authors.

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