Penguin Canada publisher and president David Davidar has been named CEO of Penguin International, a new division aimed at growing business in emerging markets around the world. In his new role, Davidar joins the heads of Penguin’s other major subsidiaries, each of whom will be overseeing a different global region, with Davidar focusing on Africa, the Middle East, and India; he will report to Penguin chairman John Makinson.

Before joining Penguin Canada in 2004, Davidar founded Penguin’s Indian division. The news of his new appointment was announced on Wednesday, and Davidar, who is currently attending the Frankfurt Book Fair, was unavailable for comment.