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Another new format?

We’ve all heard of audiobooks, but videobooks?

HarperCollins is trying to pitch short films of authors summarizing their books (until recently known as an online promotional trailer) as a new format – even going so far as to sell the resulting 23 minutes on Amazon for slightly less than the cost of a new paperback.

Even if watching Jeff Jarvis talk about his book, What Would Google Do?, turned out to be as informative as reading the book would be, how do you consult it for reference? Sure it saves on printing costs, but so do e-books and audiobooks – without sacrificing valuable content.

If HarperCollins wants to move into the self-help video market, they should just say so.

  • Matthew

    Don’t we already have Bookshorts (http://bookshorts.com/)?

  • http://twitter.com/booksin140 Erin

    Can someone please explain who thought this was a good idea and why? It feels counter-intuitive and doesn’t seem to be good marketing sense.

    However, if the video was available for free, I’d feel differently.

  • Paul

    Presumably people are willing to pay because watching a 23 minute video summary lets them pretend they’ve read the latest books, without even having to skim words on a page.

  • Xenia

    Spot on HarperCollins
    Isn’t that the way reading is taught in high school? Usually books are picked to be studied because there is a movie made about them. That way the kids don’t have to strain themselves and actually read the books. I’d say HarperCollins is riding the wave of the future; people are already attuned to this, so why not go with the flow. And isn’t it akin to going to book readings by authors? Can you image sitting there and listening to some author drone on. I guess that’s entertainment for some. Hey let’s go to a book reading. Sometimes there’s wine and pretzels, but not always. Let’s face it: if you were a reader—you’d be reading on your own.

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