Quill and Quire

Search Results by tag: marketing


In a recent column in The Globe and Mail, Russell Smith makes an excellent case for dismantling the stereotype of traditional publishers as obstinate elitists resistant to change: Of course, everyone wants to get into ... Read More »

March 26, 2010 | Filed under: Book news


An interesting article on Tomorrow Museum has started debate on the reasons behind the popularity of young adult fiction. In the original post, blogger Joanne McNeil argues that YA book sales are skyrocketing because teenagers ... Read More »

June 23, 2009 | Filed under: Book news


We've all heard of audiobooks, but videobooks? HarperCollins is trying to pitch short films of authors summarizing their books (until recently known as an online promotional trailer) as a new format “ even going so ... Read More »

February 3, 2009 | Filed under: Book news