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The Only Secure Job: Changing from Employee to Entrepreneur

by Richard Worzel

Futurist Richard Worzel’s take on becoming an entrepreneur is that it’s as much a matter of inner preparation as an ability to seize on a market or a product. Accordingly, his book is a compendium of ways to find your inner entrepreneur.

On the way to this Freudian insight are suggestions that one get right with the world and keep reading until you get good vibes.

Backing up these sensible, sympathetic insights into psychology are chapter end summaries, such as “learn from your mistakes,” “listen,” “learn from other industries,” and so on. Interspersed are quizzes like “Have You Got What It Takes To Be Successful?” with its list of 39 sensible queries – “do people like to spend time with you?” Think back to Bishop Fulton Sheen and his tomes on the power of positive thinking: Worzel is offering prayer converted to secular gospel.

The Only Secure Job will help people who want to be entrepreneurs but are having trouble with the motivation thing. It is backed by good reporting of genuine stories of entrepreneurs who have done well. But the real nuts and bolts of entrepreneurship are in the financial footwork needed to get a new firm financed, in preparing business plans, working with accountants to keep lenders happy, in finding customers, protecting trademarks, and the endless details of commerce. Worzel does a fine job of helping the would-be entrepreneur find his commercial soul. However, to turn a concept into a workable financial plan, one will need to look elsewhere.

 

Reviewer: Andrew Allentuck

Publisher: Key Porter Books

DETAILS

Price: $24.95

Page Count: 256 pp

Format: Paper

ISBN: 1-55263-059-5

Released: Sept.

Issue Date: 1999-9

Categories: Health & Self-help

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