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By Scott MacDonald
October 31, 2008
10:01 AM

Filed under News

UTP announces new business imprint

It seems odd, but the University of Toronto Press – one of the largest university presses in North America – has somehow never got into the arena of business titles. According to UTP publisher and CEO John Yates, the company wasn’t deliberately avoiding the category, they just never took the plunge.

That will all change this fall, though, as UTP prepares to release two debut titles in the new Rotman/UTP Publishing imprint, which has been created in partnership with the University of Toronto’s Rotman School of Management.

The Rotman School is ranked as one of the world’s top business schools, and when Yates approached them about lending their name to the new imprint, they were all for it. Seven Rotman professors will sit on the imprint’s advisory board, and the school will also lend marketing and publicity support to the list. “We’re the ones driving the content,” says  Yates, “[but] the Rotman name brings a terrific credibility to the whole initiative. They have a great reputation and great recognition within the business community.”

The staff for the imprint will initially consist of one full-time editor, Jennifer Didomenico-Wong, who was brought over from McGraw-Hill Ryerson, where she worked as managing editor, development. Though the current season consists of only two titles – Bruce Little’s Fixing the Future: How Canada’s Usually Fractious Governments Worked Together to Rescue the Canada Pension Plan and a compilation of essays by Rotman professors entitled The Finance Crisis and Rescue: What Went Wrong? Why? What Lessons Can Be Learned? – Didomenico-Wong has been charged with gradually bringing the yearly total to between 15 and 20 titles. “We’ll be working up to that slowly,” says Yates.
 
As for what kind of titles the imprint will publish, Yates explains that the mandate is pretty wide open. They aim to do trade-style books, scholarly books, and textbooks. Yates adds that authors won’t have to be connected to the Rotman school in any way. “This is not intended to be only a Rotman publishing arm,” he says.

The imprint officially debuts tonight, with a launch for Little’s book at the Rotman School.

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