The Internet is buzzing with the news that on Sept. 1, Archie Comics’ Veronica will introduce the series’ first openly gay character: a blond-haired, blue-eyed knockout named Kevin Keller. The initial storyline, titled Isn’t it Bro-mantic?, has the new Riverdale resident competing in “ and winning “ a burger-eating contest against Jughead, while newly single Veronica (apparently that whole marriage thing didn’t work out) flirts obliviously. The Washingon Post reports that her friends continue to let her squirm:

Everyone seems to know where Kevin is coming from except Veronica, says Victor Gorelick, editor in chief of Archie Comics. They don’t tell Veronica “ they let her stew in it for a while. But he hangs out with Jughead “ they seem to have a connection as far as food goes.

So what does this mean for the future of Archie Comics? Archie is already dating Valerie from Josie and the Pussycats, one of the comic’s few black characters, and in the Toronto Star, Jon Goldwater, CEO of Archie Comics, says Kevin will probably have a romance at some point. Might that romance be with perpetually single Jughead? Or perhaps shy, nerdy Dilton Doiley?

Unfortunately, no. Despite ongoing suspicions among many that Jughead has been in the closet all this time, the Post quotes Archie writer and artist Dan Parent as saying traditional Riverdale characters won’t be coming out.