CNET News’s Gagdet Blog reported yesterday that Sony has shuffled the release date of its PRS-500 eBook reader back yet another season. Once promised for spring, then summer of this year, an e-mail update from the company is now promising that eBook fans can get their hot little hands on it sometime this autumn.

According to the blog posting, “The e-mail attempts to lure fans with a peek at sample titles that will be available upon the PRS-500’s release, such as The Da Vinci Code, Freakonomics and others hanging out in the top 25 of The New York Times best-seller lists. Of course, if you’ve already polished off these titles, Sony promises 10,000 more eventually, with 15 categories and 100 subcategories.”

That Sony: they’re doing more bait-and-switch than a prom date.

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Read the CNET News story here