Apple shakes up textbook publishing

Rumours of Apple’s entry into the digital textbook market were confirmed this morning with the announcement of iBooks 2.

The latest version of Apple’s e-reading platform focuses on media-rich, interactive digital textbooks designed for the iPad. Education publishers McGraw-Hill, Pearson, and Houghton Mifflin Harcourt – which comprise approximately 90 per cent of U.S. textbook market sales – have signed on as the first content partners.

But it’s not just international corporations that will have the capability to produce and sell e-textbook content. Apple also announced iBooks Author, a free DIY ebook app that has been compared to GarageBand, Apple’s audio-editing software that has made digital recording and sound engineering accessible to independent musicians and podcast producers.

“Education is deep in our DNA,” said Philip Schiller, Apple’s senior vice-president of world-wide marketing, at a launch event at the Guggenheim Museum in New York City. Schiller also noted that education institutions already use “more than 1.5 million iPads and have access to more than 20,000 education apps,” according to the Wall Street Journal.

Apple’s move into education isn’t all about the children. If a publisher wants to take advantage of the platform, it has to sign an exclusivity contract with Apple, and keep textbook prices at $14.99 or less (of which Apple takes its customary 30 per cent cut). While the lower price is great for students, there is the upfront cost of purchasing an iPad. And as tech website Engadget points out, with all the interactive graphics and video, the first released e-textbooks take up anywhere from 800MB to 2.77GB of memory, which means it won’t take much to fill a low-end 16GB tablet. Also, what happens when the classroom iPad breaks?

Reaction from Twitter users has been mixed:

Holiday gift round-up: scary Dickens dolls, gifts for the verbally inclined, and more

It’s that season again, when every media outlet pushes a gift-giving guide on its readers. This year, Quillblog has succumbed to the pressure with our last-minute picks for literary-minded gifts.

Click on the photos below to view the slideshow:

E-book apps for Apple lose e-bookstore links

Big changes are underway in the e-book app world. Since Saturday, iOS (Apple’s operating system for mobile devices such as iPhone, iPod touch, and iPad) apps for Kobo, Barnes & Noble’s Nook, and Amazon’s Kindle have been updated to remove e-bookstore features and links to external online e-book stores such as kobobooks.com. The Google eBooks app, which has been available in the U.S. App Store since December 2010 (although unavailable in Canada) has been removed from Apple’s App Store and iTunes entirely.

The updates follow Apple’s weekend warning to Kobo regarding compliance with latest App Store rules. The Wall Street Journal (which will soon remove all purchasing options from its own app) reports:

Mike Serbinis, Kobo’s chief executive, said Apple told Kobo Saturday that it could no longer operate its digital bookstore from its Kobo apps and had to stop selling e-books directly through them. Kobo subsequently altered the apps so that they no longer sell digital titles.

Now Kobo customers who want to buy digital books via their Apple devices will have to visit www.kobobooks.com via Apple’s Safari browser to make their purchases, a potentially more laborious process for customers used to buying e-books directly through a Kobo app. Customers will continue to be able to access and read Kobo-purchased books from their library on various Apple devices.

Apple first announced the new App Store rules, which strictly forbid in-app links redirecting customers to online e-bookstores, in February and set a June 30 deadline for compliance. Apple’s enforcement of this policy comes as a surprise since the tech company dropped some of their original conditions last month, and the cutoff date came and went without much change to existing apps. From WSJ:

Apple in February laid out new terms for companies wanting to sell digital content via its devices. Apple said that companies selling digital media, including books, needed to make that content available for sale via an app, rather than through a link within the app to an outside website. As part of the change, which was aimed at giving Apple more control over the business, Apple said it would take 30 per cent of each sale.

In June, Apple appeared to relax those rules in content companies’ favour, giving them more freedom over pricing and selling their content. Apple dropped its requirement that any content sold outside the App Store also had to be available inside the store at the same price or less, with Apple taking its cut.

The updates to these e-reading/e-bookstore apps mean content providers maintain ownership over customer information and avoid cutting Apple into 30 per cent of a sale. Ultimately though, it makes purchasing e-books for Apple devices less user-friendly, which, unless Quillblog is mistaken, is a big part of the appeal of Apple devices and e-readers in the first place.

Awards presented to Shapcott, Walcott, and book apps

There’s been a flurry of book award activity over the past few days (take that, Academy Awards). The awards in this roundup range from the time-honoured and prestigious to the trendy and cutting edge.

Costa Book of the Year Award
Costa Book Awards named Jo Shapcott’s poetry collection Of Mutability (Faber & Faber) its Book of the Year. The U.K. award culls its shortlist from winners across five categories: first novel, novel, biography, poetry, and children’s book. The 2010 shortlist also featured Witness the Night, a first novel by Kishwar Desai; The Hand That First Held Mine, a novel by Maggie O’Farrel; The Hare with Amber Eyes, a memoir by Edmund de Waal; and Out of Shadows, a children’s book by first-time author Jason Wallace. Shapcott receives £25,000; the winner in each category receives £5,000.

T.S. Eliot Prize for Poetry
Also based out of the U.K., the Poetry Book Society awarded the T.S. Eliot Prize to Derek Walcott for White Egrets (Faber & Faber). Walcott, 81, is a Nobel laureate and currently serves as distinguished scholar in residence at the University of Alberta.

The £15,000 prize is given annually to the author of the best new poetry collection published in the U.K. or Ireland. Anne Stevenson, chair of the judging panel, described Walcott’s collection as a “moving, risk-taking and technically flawless book by a great poet.” Also included on the shortlist were Sam Willetts, Seamus Heaney, and Pascal Petit.

Publishing Innovation Awards
Digital Book World opened last night in New York City by handing out the first-ever Publishing Innovation Awards for e-books and apps. The winners are selected based on “their merits in the areas of origination, development, production, design, and marketing.”

The inaugural winners are:

Fiction:  DRACULA: The Official Stoker Family Edition (PadWorx Digital Media)
Non-fiction: Logos Bible Software (Logos Bible Software)
Children’s:  A Story Before Bed (Jackson Fish Market)
Reference:  Star Walk for iPad (Vito Technology)
Comics: Robot 13 (Robot Comics)

Daily book biz round-up: Lansens on 24; iPad bolsters piracy; and more

• Lori Lansens proves it certainly doesn’t hurt sales to have a Hollywood husband
• Amazon’s Kindle division gathers the troops to compete with Apple
• Does the iPad encourage e-book piracy? Wired says, “Kinda”
• MobyLives picks the five best indie book trailers
• Digitalbookworld analyzes how much money can be made from book-related iPhone apps
• Katherine Govier on how to keep in touch while writing

Attention Kindle users: soon there will be apps for you, too

Less than a week before Apple is expected to unveil its much-anticipated Tablet, Amazon has announced that it will open up the Kindle e-reader to software developers who can create custom apps à la iPhone. Starting next month, developers will be invited to take part in a beta program testing out the Kindle Development Kit, and the content itself will be available at the Kindle Store later in the year.

Developers will receive 70% of their app’s profits, minus a $0.15 “delivery fee,” according to Amazon. The release states that apps already in the works include restaurant guides from review company Zagat and word games and puzzles from Sonic Boom.

Users will, however, have to abide by Amazon’s guidelines, which prohibit “voiceover IP functionality, advertising, offensive materials, collection of customer information without express customer knowledge and consent, or usage of the Amazon or Kindle brand in any way.”

Shortcovers rechristened Kobo, with no branded e-reader in sight

It’s official: Shortcovers, the Indigo-owned e-book service launched less than a year ago, has a new name. At midnight last night, the company was rechristened Kobo (an anagram of “book”), and along with a redesigned website and mobile app, introduced several new features. However, no mention was made of a branded e-reading device, despite recent speculation.

What does the name change mean? Presumably, if the Shortcovers brand is starting from scratch all over again, we can expect more than simply a new “look and feel.” But the initial changes, outlined in a blog post by Kobo CEO Mike Serbinis, seem fairly minor. They include the ability to browse by category (fiction, romance, sci-fi & fantasy, etc.), a regularly updated bestsellers list, and recommended reading lists.

Serbinis says to also expect new apps, new “supported devices,” and expanded international offerings, including the ability for consumers around the world to make purchases in their local currency.

To experience the new Shortcovers, go to kobobooks.com.