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New media “unconference” in Toronto this weekend

It can be a little tricky staying on top of the latest in new and social media these days. A few hours at PodCamp Toronto this weekend could be time well-spent in figuring out how to make better use of these tools for your business.

On Feb. 26 and Feb. 27 at Ryerson University, the self-described “unconference” will bring together hundreds of professional and amateur Web content producers and online community-builders – writers, bloggers, digital publishers, e-commerce professionals, Web designers, photographers, and podcasters among them. The event has dozens of free sessions, a number of which might be of interest to publishing professionals. Saturday is particularly meaty, with presentations on copyright and social media, social media trends for business, the legalities of blog advertising, online reputation management, core messaging, plus a roundtable on e-book trends, and a panel discussion on community management (a.k.a. online customer service). The schedule is available at the PodCamp Toronto 2011 website. Though the conference is free, there is a registration process.

Last year’s event attracted nearly 900 participants. A video archive of sessions from 2010 is available here.