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Waterstone’s to sell Kindle in U.K.

The U.K.’s largest book retailer, Waterstone’s, will begin selling Amazon’s Kindle, and offer other digital services this fall.

The deal is in accordance with the store’s refurbishment plans, which will dedicate resources to ebooks, free wireless Internet, and new coffee shops. Waterstone’s will soon allow Kindle users to browse books digitally and take advantage of the store’s special offers.

The BBC quotes Douglas McCabe from Enders Analysis:

If readers are increasingly downloading books, then it is better for Waterstone’s to embrace that behaviour than to try and work round it.

The deal comes as competition for Kobo and its partnership with WHSmith. Kobo announced earlier this year that it will open branded shops inside 100 WHSmith stores in the U.K., set to roll out this year.

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