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Kobo to open 100 boutiques within WHSmith stores

Tech website AppNewser is reporting that Kobo will open branded shops inside 100 locations of the U.K. retailer, WHSmith.

According to the blog, the e-reading company has been testing booths in select WHSmith locations. The Kobo shops will be rolled out this year and be staffed by tech experts.

Earlier this week, Kobo CEO Michael Serbinis confirmed in an interview with The Bookseller that the company’s expanded publishing service will be launched the end of the current quarter.

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