Toronto Mayor Rob Ford has not been terribly successful on the literary front. From his under-the-breath insult to author Vikki VanSickle during this summer’s marathon executive committee hearing to his brother Doug’s very public spat with Margaret Atwood over cuts to library funding, Ford’s not been viewed as the most book-friendly mayor Toronto has ever known.

People feeling that the embattled mayor might need a bit of holiday cheer can now send him seasons greetings while also helping the Toronto Public Library retain its service levels in the face of calls for cutbacks from the city. A cheeky website called the Rob Ford Book Club has appeared, suggesting that users make a minimum $10 donation to TPL in the mayor’s name; they can then take advantage of an option to have a card sent to the person in whose name the donation has been made. “The effect is two-fold,” says the rubric on the Rob Ford Book Club. “[G]ive the library a hand, and have your voice heard.”

The site offers detailed instructions for making a donation to TPL on behalf of a third party, then instructs users on how to have a card or e-card forwarded to Mayor Ford. Users are also encouraged to include a personal message for the mayor, but are cautioned against any inappropriate commentary:

Use your real name or an alias such as Toronto citizen, but please keep the message respectful and do not make any slurs, attacks, or threats toward the Mayor. We want you to express your desire to see libraries remain an important part of the city in a constructive and peaceful way.

Quillblog applauds this clever approach to civic activism, and wonders whether one of the cards the mayor receives will be from Atwood.