Can Radiohead rescue publishing for one day?
British band Radiohead gave away free copies of its one-off publication, The Universal Sigh, in over 50 cities today, including Toronto and Montreal. The PR stunt was part of the launch for the band’s digital-first album, The King of Limbs.
Fans (mostly male, in their 20s and 30s) lined up patiently at Yonge and Dundas Square to pick up a copy, and to have their photo taken for the official website.
More of a literary zine than a newspaper, The Universal Sigh includes stories from Jay Griffiths, Robert Macfarlane, and Stanley Donwood.
Although Q&Q heard a few mutterings of “This what I waited for?” when was the last time you saw a line-up for a newspaper?
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