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By Scott MacDonald
October 27, 2010
5:37 PM

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CTV launches Giller reading initiative

As part of its efforts to promote the upcoming Scotiabank Giller Prize broadcast, CTV has launched an online reading initiative that encourages the public to pledge to read one or more of the Giller nominees in advance of the awards gala. According to the “One Country, Five Books” press release:

After pledging to the Book Club, readers can then share their choices with friends online, observe which books are most popular with fans, and monitor which regions of Canada have the highest number of pledges…. Expanding on the One City, One Book initiative that began in Seattle in 1998 and has taken off around the world, One Country, Five Books is a social and traditional media campaign intended to bring Canada together around the Scotiabank Giller Prize. Will Newfoundland pledge to read Annabel by Kathleen Winter? Will Winnipeg band together to read David Bergen’s The Matter With Morris? Which of the five books will prove most-pledged among Canadians?

  • Nik Burton

    Yeah? And what about the HUNDREDS of great books that didn’t happen to get swatted by the Giller Jury? Deeply superficial on-line culture continues to diffuse, but here in bookland, monoculture is the flavour of the day. It’s easier to keep up with, easier to promote, way easier to make money at, that’s for sure. But how about keeping an actual culture healthy and vibrant? Monty Python said it: “Yes! We are all individuals!”

  • Jasmine

    Giller Prize nominees, once announced, have a history of increased readership (and sales). What is needed is publicity and encouragement to read lesser known works, especially small press publications. I would appreciate being pointed towards lesser known gems.

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Brian Lam, publisher of Arsenal Pulp Press

Carol Jensson and Judie Glick at the launch of the New Granville Island Market Cookbook

Robert Ballantyne, Associate Publisher at Arsenal Pulp Press, and Wesley Yuen, old friend of Brian Lam.

Judie and Carol at the end of the launch.

Susan Safyan, editor of Arsenal Pulp Press, handing out wine at the launch of the New Granville Island Market Cookbook

the spread, contributed by the vendors at Granville Island Market in support of the New Granville Island Market Cookbook by Judie Glick and Carol Jensson

Butch choir

apple pie

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Gord Hill

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