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Price drop rumored for Kobo eReader

When it launched in May, one of the Kobo eReader’s big selling points was that it was one of the cheapest e-reading devices on the market at $149. But now, with Barnes & Noble selling the new wi-fi Nook for $149, and Amazon selling the new wi-fi Kindle for $139, the Kobo eReader – which requires a Bluetooth connection – suddenly has a lot less to recommend it. No surprise, then, that a Kobo price drop appears to be in the works. Though nothing has been announced officially as of yet, a current online-only piece in The New Yorker suggests that Kobo will be lowering prices very soon.

Reporting on a swanky rooftop party Kobo recently hosted in Toronto, The New Yorker had this to say:

Kobo is perhaps the scrappiest and most focussed player in the e-book war. Its online store has a vast and rapidly expanding catalogue of e-books that can be read on almost any mobile device (notable exception: the Kindle). And its own e-reader’s simplicity and affordability (it will reportedly be down to $99 in time for Christmas) has spawned a cult following. In Amazon’s rear-view mirror, Kobo is quickly gaining ground.

When asked by Q&Q to confirm the $99 rumor, Kobo vice-president of content, sales, and merchandising Michael Tamblyn said he wasn’t currently at liberty to comment on future pricing.

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