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Filed under: Quillblog, Canadian culture, Design, Douglas Couplan, Douglas Coupland, identity, irony, Twitter, Web
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First look at Douglas Coupland’s fashion line for Roots
Author and visual artist Douglas Coupland announced via Twitter today that he is teaming up with Canadian clothing and leather goods company Roots to design a limited-edition clothing and accessories line. On the video promo for said collaboration, Coupland expounds on his thoughts about Canadian culture and identity, a theme he has explored in visual art and non-fiction books for over a decade.
The Roots press release names Coupland’s collection Canada Goes Electric. A visual example:
Irony alert: no word yet on if this clothing line celebrating the meaning of Canada will actually be manufactured in Canada. The Roots website is dodgy on the physical locations of its factories abroad, though goes to great pains to feign being down with ethical labour practices.
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http://www.roots.com

















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