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Digital revolution is not the death-knell for traditional publishing

Traditional books are so entrenched in our culture that the advent of e-readers and digital books does not represent a “doomsday scenario” for publishers, according to Doubleday Canada’s Lynn Henry, who is quoted in a CBC article about the future of reading. Speaking in Montreal, where she was attending the recent Blue Metropolis literary festival, Henry sounded a positive note for publishers who may fear a paradigm shift:

“People are feeling quite hopeful about what can happen with digital books,” Henry said in an interview.

“It could possibly be even a renaissance for writers and publishers as opposed to a doomsday scenario.”

Henry’s comments were echoed by Andrew Piper (the McGill academic, not the author of The Killing Circle, who spells his name with a “y”), who suggested that e-readers will not eliminate books but will change our relationship with them. No longer will the page be the “primary interface” by which readers encounter ideas. Even the notion of how we process ideas is open to revision, according to Piper:

“When you begin to think of the world not in a linear sequence of cause and effect but as a series of associated non-hierarchical ideas … there’s a value encoded in that,” says Piper.

“All ideas become equal. There’s no inherent structure to ideas.”

The notion that all ideas are equal (that Schopenhauer’s thought is equivalent to that of, say, Ann Coulter) gives Quillblog a feeling of extreme horripilation, as does Henry’s notion that “every single e-book automatically becomes postmodern just by virtue of it being digital.” Of course, given that writers were experimenting with recombinant literary forms well before the digital era, the “huge shift” that Henry identifies may not be all that huge, after all.

THIS POST CONTAINS MATERIAL THAT HAS BEEN UPDATED: The quotes in the final paragraph of this post were erroneously attributed to Andrew Piper. They should have been attributed to Lynn Henry. Quillblog regrets the error.

  • http://www.ftpubw.com Nic Boshart

    I bet you haven’t even read one Ann Coulter book.

    I too smell a bit of hyperbole in Piper’s statements. If I read on a screen and you read a paperback, are we going to have a different connection with the writing? I don’t think so.

  • http://principlesoffailure.blogspot.com Siddhartha

    I agree physical books are not going to disappear in the next few years, but over time I think they have to. Technology changes.

    While I’m one who grew up with the substantial weight of a book in his hands and the sweet-tangy aroma of old paper and ink softly touching his nostrils, my children will not have any such nostalgic attachments to paper.

    And there are many advantages to digital if you can get past illogical preferences.

  • Peter Cocking

    One often hears pundits and the like refer to e-books as ‘non-linear.’ Whenever I read that, the first thing I think is ‘you haven’t actually spent a lot of time reading on screen, have you?’ Because the whole e-book experience is nothing if not linear. Any method of reading that limits you to looking at only one page (or one spread) at a time is hierarchical and highly structured. In a ‘traditional’ printed book, it’s very simple to check pages 7, 240, 63, 89, and the endnotes at the back in such short order that it’s almost simultaneous. Try and do that on your iPad.

  • http://www.anansi.ca Mark Luk

    Choose Your Own Adventure

    The importance of books is in the quality of the writing, illustrations, and design (the ideas) within them, not the medium itself (sorry, Marshall).

  • Richard Nadeau

    “All ideas become equal. There’s no inherent structure to ideas.”
    It’s depressing that academics get paid to spout such sophomoric silliness.

  • Andrew Piper

    I probably shouldn’t venture into the waters of trying to steady the reception one’s ideas can take via interviews via blogs, but:

    Piper did not say “every single e-book automatically becomes postmodern just by virtue of it being digital.” Those words are someone else’s.

    Piper did not say “there is a huge shift happening.” He said when you get caught up in the news you feel like there is. Those words are someone else’s.

    Piper also did not say “there’s no inherent structure to ideas”, he said “there’s no inherent structure to ideas in a database versus a printed book.” That’s the nature of databases and principles like random access memory that are much less hierarchically organized than books. Those words were left out by the interviewer.

    Piper did not say that the page will no longer be the primary interface for reading, he said the page will no longer be the primary interface for reading *digitial texts*. That’s what makes digital texts potentially different from printed ones, but whether reading on the screen is *fundamentally* different than reading a printed book seems to be a very open question, but at least one worth entertaining so we can have a sense of what might change if we move much of our reading to screens.

    One thing I can tell from this case study, however, is that people read much less carefully on screens and they write much more impolitely.

    Instead of reading filters of filtered information, you might try spending the time reading my printed book, Dreaming in Books, that asks us to return to the history of books to better understand why printed books have been so important. As I actually said in the article and as I do much more extensively in my book, I try to put the hype about e-books in perspective. It’s a shame this point continues to be missed.

    Sincerely,
    Andrew Piper

  • http://www.goodreports.net Alex Good

    Alex Good appreciates the clarification, though some points remain murky and seem to involve some hair-splitting. Alex Good doesn’t understand this:

    “Piper did not say that the page will no longer be the primary interface for reading, he said the page will no longer be the primary interface for reading *digital texts*.” When has the page ever been the primary interface for reading digital texts? Alex Good thinks he is missing something. Is Piper talking about the different ways we read, or about the nature of different kinds of text?

    Alex Good doesn’t think speaking about oneself in the third person is a good idea (for anyone except Alex Good).

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