Coach House Books starts selling e-books on its website
Back in 1997, Coach House Books was the first publisher in Canada to make available online editions of its books. The online texts were free, and readers were invited to tip the author. “All of the money was given to the author directly,” recalls managing editor Christina Palassio. The program ended in 2002 when Canada Council funding for the initiative dried up.
This week, Coach House revived the digital-reading side of its site, selling e-books that can be downloaded to your desktop, lap-top, or e-reading device as a PDF file. The company started with 10 titles – a mix of popular poetry, fiction, and non-fiction – as a way of gauging consumer reaction. The e-books are being sold for between $10.95 and $12.95 for books normally priced in the $15 – $22 range.
Palassio tells Quillblog the company decided to price its e-books lower for a few reasons – the first being that they didn’t have to incur the usual printing or paper costs. “Those costs are higher than the conversion costs,” she explains. “How much conversion costs depends on which conversion house you use, how many pages are in the book, and what format you choose… Consumers also aren’t willing to pay full price for e-books,” Palassio says.
So far, Coach House has advertised its new e-books via an email blast, Twitter, and Facebook. “We figure we can reach a lot of people through those media sites,” says Palassio. “Since we don’t have e-books for sale anywhere else at this moment, we’re excited to get feedback and see what people think.”
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http://www.booksontheradio.ca
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http://thinkubator.ccsp.sfu.ca
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http://www.booksontheradio.ca
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