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Free advance copies to the willing – The Adderall Diaries Lending Library
MobyLives points out U.S. author Stephen Elliott’s subversion of the usual promotional plan.
His true crime memoir, The Adderall Diaries, was released earlier this month, and rather than send out the advance reading copies to the media, he started The Adderral Diaries Lending Library. Basically, he sent an ARC to anyone who wanted one, and who promised to lend it out after they read it in a timely manner. Readers had one week to complete their read, and they would be sent an Email address of the next person on the list scheduled to receive a copy. Then they’d have to priority post them the book.
This fall Elliott is touring D.I.Y. style, by connecting with readers in their towns and giving readings at their houses. Here is a Facebook group of people who read an advanced copy.
This kind of word-of-mouth promotion is PR gold. For every book review that gets printed, a few sales may result, but any publicist will tell you that nothing beats a personal recommendation.
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