Kidlit goes better with Coke
Q&Q contributor Shaun Smith, who has just published his debut YA novel, Snakes & Ladders, is the current writer-in-virtual-residence at the Open Book Toronto site. In this post, Smith zooms in on a passage in Eric Walters’ novel Black and White (which he reviewed for Q&Q), in which Walters’ young character seems to be living in a TV commercial: “Nothing like a glass of Coke in the morning. That combinaton of caffeine and sugar could really get your engine started.”
Product placement? Well, Coke probably has better things to do with its money, and anyway, it’s more likely Walters was simply going for verisimilitude. (And for the record, this Quillblogger would usually rather see real brand names in realistic fiction, not fearfully generic ones à la “Burger World” or something.)
Still, a little eyebrow-raising nonetheless.
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