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Kidlit goes better with Coke

Q&Q contributor Shaun Smith, who has just published his debut YA novel, Snakes & Ladders, is the current writer-in-virtual-residence at the Open Book Toronto site. In this post, Smith zooms in on a passage in Eric Walters’ novel Black and White (which he reviewed for Q&Q), in which Walters’ young character seems to be living in a TV commercial: “Nothing like a glass of Coke in the morning. That combinaton of caffeine and sugar could really get your engine started.”

Product placement? Well, Coke probably has better things to do with its money, and anyway, it’s more likely Walters was simply going for verisimilitude. (And for the record, this Quillblogger would usually rather see real brand names in realistic fiction, not fearfully generic ones à la “Burger World” or something.)

Still, a little eyebrow-raising nonetheless.

  • http://storms.typepad.com patricia

    I haven’t read this book, but my gut reaction is, give me a freakin’ break. Surprise, surprise, kids drink Coke. And in all the times I have listened to young kids talk, I have never heard them use the words ‘pop’ or ‘soda’. They usually say ‘Coke’. And like it or not, a lot of kids, given half the chance, would drink Coke all day, every day, even in the morning. I understand that as writers of kid’s lit, we’ve got to be careful about some of the messages we are sending, but is it also our job to be moral preachers as well? Can’t we just sometimes tell real-life stories?

  • michel

    What’s worse is when writers set stories in clearly identifiable places and then make up a new name for the town.

  • http://storms.typepad.com patricia

    So couldn’t help but notice in the photos of Shaun Smith’s book launch (how convenient that this article attacking a very popular YA author is written just as his book comes out – coincidence, I’m sure). Let’s see…bowls of fattening unhealthy potato chips! Photos of booze! The promotion of trademarked games like Scrabble, Twister and Snakes and Ladders! (Which also just happens to be the title of his novel). So where does one draw the line?

    Get off your high horse, dude.

  • John McFetridge
  • Robert

    Anyone who knows Eric at all will not be surprised to see a can or two of Coke creep into a story… the man runs on it… how else to explain the tremendous output he manages year after year? (tongue firmly planted in cheek…) He’s a wonderful storyteller.

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