Unlucky strike for TankBooks
Remember that project in which classic novellas were packaged to look like cigarette cases? Well, they may have pulled it off a little too well. As The Guardian reports:
The books, released as Tales to Take Your Breath Away at the start of the cigarette ban in pubs and restaurants last July, were well received by the design press and have made popular Christmas presents. But now the publishers are having to inhale deeply themselves as British American Tobacco (BAT) claims that one of the packs, containing Hemingway’s The Snows of Kilimanjaro and The Undefeated, resembles its own Lucky Strike pack. Claiming that such an association could seriously damage the health of the brand, BAT is trying to have the works pulped.
I completely agree - the aggressive anti-smoking bent of Hemingway’s work could do serious damage to a brand as little-known as Lucky…