An American author on parity pricing
Marketing guru/author Seth Godin has weighed in, via his blog, on the Canadian pricing issue.
When I was growing up in Buffalo, businesses had three choices when dealing with visitors from Canada (just ten miles away): they could take Canadian currency but charge a fee for the transaction, they could refuse to take Canadian currency, or they could take it at par even though it was worth less.
Guess which companies got the business.
I think you have the same choice today with the products you export. If you expect to get your fair share of the market up North, you better have parity in your pricing, even if it costs you more to get the product there.
