Pricing, Marketing, Retail, Industry news

Ottawa bookseller offers U.S. price

Christopher Smith, co-owner of Collected Works bookstore in Ottawa, says pressure from consumers unhappy with the gap between U.S. and Canadian prices on books has spurred the store to sell dual-priced books for the U.S. price as a short-term promotion that will last until Dec. 31. Earlier this month, The Ottawa Citizen reported that the store’s owners decided to take this action in light of the Canadian dollar’s continued rise in value relative to the U.S. dollar.

Mr. Smith said the industry cites many reasons for pricing Canadian books differently, including the fact that many books were released months ago when the Canadian dollar was far weaker than the U.S. dollar.

“The consumer doesn’t really care about that,” he said, adding that the promotion will take a financial toll on his store. “We are definitely going to take a loss when we do this.”

Pat Caven, manager at the competing Perfect Books, said selling at that price wouldn’t cover costs, and so her bookstore wouldn’t be following Collected Works’ lead.

The promotion may make book-buyers merry, but just what kind of holiday cheer it brings to the Ottawa bookstore remains to be seen.

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One Response to “Ottawa bookseller offers U.S. price”

  1. Mika Weaver says:

    In light of the current circumstances of the rising loonie, Singing Pebble Books, an independent bookstore on Main St in Ottawa, has decided to give their customers what they want. Starting October 29, customers will pay the preprinted US price on all books in the store with dual pricing. Mika Weaver, owner of Singing Pebble Books, decided to do this because it’s her mission to give her customers what they want and to do it with an open heart. She had concerns for the possible drop in business as the holiday season approaches, especially with the media encouraging consumers to shop south of the border until prices come down. (Please see article Sunday Citizen Oct 28, 2007,page A2). “I have lived and worked in this community since I was 14. I feel I have a responsibility to my staff and customers to stay in business during this turbulent retail environment. I am doing what I think will ensure a prosperous and enjoyable holiday season.”

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