Douglas Coupland, Shamelessness, Marketing, Retail

Douglas Coupland and the curse blessing of the Blackberry Pearl

Douglas Coupland can add celebrity endorser to his list of roles. The Vancouver author, screenwriter, artist, and all-around Renaissance dude is one of the five “extraordinary people” endorsing Rogers’ Blackberry Pearl.

Not only does the product’s website feature a still of one of these phones with a shot of Coupland on its screen (how deliciously meta) but by clicking on it, you can discover all of the exciting things he does with his new toy, and at what time he does them. For even more Coupland-Blackberry fun, watch a video in which he extols the product’s virtues and tells us that the Blackberry is a part of the future finally feeling like the future that was promised by sci-fi — “I mean, just the fact that I can get e-mail in a parking lot is sexy,” he tells us.

In addition to perusing Coupland’s technological, company-approved itinerary, you can also take a look at a posting on flickr photo sharing titled, “WTF douglas coupland!?” that features, in addition to a shot of a two-page magazine ad of Coupland, Blackberry in hand, a thread of outraged fans bemoaning his corporate stint.

(Thanks for the tip, Bookninja.com.)

Related links:
To see Douglas Coupland’s Blackberry, visit this website, then click the “LIFE” button.
The magazine ad and flickr conversation are here

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