Marketing, Authors, Retail

Borat makes benefit Canadian writer

In business, you never miss an opportunity. So when Canadian author and motivational speaker Gerry Robert heard that his book The Millionaire Mindset appears briefly in the #1 movie in North America, Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, he immediately leapt into action, sending out a press release to the media and prominently displaying the poster for the movie on his website. In one scene from the movie, Borat finds himself at a yard sale, looking through copies of used books. According to Roberts, The Millionaire Mindset is one of them. (Though Q&Q staffers who had seen the film could only recall the volume on Baywatch that Borat later makes off with.)

Hey, it’s a bit of a stretch, but as Robert himself might say, nobody became a millionaire by not tryin’.

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