Promoting Pynchon
With Thomas Pynchon’s first new novel in nine years, Against the Day, set for release, Time looks at the challenge facing his publisher, Penguin: “How do you market a book written by a publicity-shy author?”
Well, there will be no Oprah appearance, to be sure, nor a boxing throwdown against John Barth or Robert Coover (though Quillblog would like to see that). But Penguin probably won’t have too many publicity problems. After all, how many novels get longish pre-release stories in Time, without even the benefit of an author sitdown? And hey, there’s always The Simpsons, to which the reclusive author has now lent his voice not once, but twice.
Related links:
Click here for the Time story
