Novelist puts the hammer down in search of readers
Subway ads, online trailers, and podcasts are old hat. According to the New York Times, marketer-turned-novelist Brad Meltzer has found a new place to advertise books: on the hood of a racecar. A small ad for Meltzer’s thriller, The Book of Fate, raced around on the #12 car in last Friday’s Busch series race.
Meltzer is quite blunt about his reasons for reaching out beyond the usual herbal tea-and-a-good-book-crowd. “What is spectacular about the book industry,” he says, “is that it has no idea of its own demographics, no Nielsens, no way to track who is reading your book. Why would you be foolish and market to just one tiny demographic?”
Of course, this kind of promotion would only work with certain types of books — poignant tales full of longing, loss, and small moments of grace look even less appealing at 90 miles and hour.
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Read the New York Times piece here
