Grande promo
The Starbucks coffee chain has announced plans to expand its in-store marketing program to include movies and books. The company has had tremendous success promoting and selling a limited line of CDs in their stores and recently put their marketing muscle behind the film Akeelah and the Bee. According to an article on the International Herald Tribune site, Starbucks “has signed an agreement with the William Morris Agency to find more movie and book projects to market. The aim is to have one book in Starbucks stores this year and at least two or three movies to promote and sell on DVD next year, with more projects in years to come.” There is no word yet on what that book title will be, but you can bet there are thousands of crossed fingers out there. (Thanks to Bookninja.com for the link.)
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Read the article on the International Herald Tribune site
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