Harry Potter and the Mountain of Returns
An article on The Independent site is reporting that Scholastic, J.K. Rowling’s American publisher, is poised to lose big on the latest installment in the Harry Potter series, in spite of the book’s record-breaking first print run of 10.8 million copies. The reason for the unexpected downturn is due largely to a case of extreme optimism on behalf of Scholastic. When copies of the Half-Blood Prince began breaking sales records in the first 24 hours, the publisher decided to go back to press to print another 2.7 million copies to meet the demand. But now that the buying frenzy has tailed off, Scholastic may be looking at a whopping 2.5 million unsold copies that will eventually find their way back to the publisher.
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Read the article on The Independent site
