Author as corporation
The New York Times features a profile of best-selling and prolific author James Patterson. Focusing on his sound business investments and disciplined approach to writing, the piece gives a glimpse into the life of that rare beast, the phenomenally rich writer. Patterson speaks openly of his work with paid collaborators and his proactive approach to marketing his work, including paying half the salary of a brand manager to track the release of his own paperbacks and those of other top-selling competitors to avoid conflict with the release of the hardcover editions of his books.
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