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Filed under: Authors, Bookselling, Marketing, Shamelessness
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Book plugged on shopping channel
Debut author Jeanne Bice headed for a shopping channel to promote her book – and eight TV minutes later, she had sold 15,000 copies. As an article in The New York Times reports, the author of Pull Yourself Up by Your Bra Straps: And Other Quacker Wisdom has sold her line of clothing, Quacker Factory, exclusively on the shopping channel QVC, and therefore used the same venue to promote her book. As the article reports, the book is “a combination of memoir, business advice and collection of homespun aphorisms of the type often found on those shellacked pieces of driftwood sold at a Stuckey’s Pecan Shoppe (‘When you get to the end of your rope, tie a knot and HANG ON!’).”
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Click here for the full story from The New York Times
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