Harry Potter, Retail, Events

Perplexed by Pottermania

If you thought you had a full dose of Pottermania, an account by bookseller and author Paul Vermeersch may make you think again. In his lengthy narration of Potter-hits-Toronto, he sums up the embargos and debacles, then details the events in his own bookstore, where he dutifully kept the doors open until past midnight and, despite the demands of impatient customers, kept Harry Potter and the Half-Blood Prince under wraps until the assigned moment. As Vermeersch writes: “Until the appointed hour those books were contraband, as taboo as any truckload of tax-free cigarettes from casino country.”

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