Marketing to the blogosphere
On Book Angst 101, an interview with M.J. Rose discusses VidLit, a movie-style marketing tool she is using to promote The Halo Effect, her latest novel. Rose is hoping that bloggers will help to spread the promotional video across the Internet, with the extra incentive of a $5 charity donation for every site that sets up a link to the VidLit page. Says Rose: “First we came up with the idea of doing blog ads for the book that link to the Vidlit. So for the next two weeks ads will be all over the blogosphere. … It’s pretty innovative and required [publishers] to be willing to test an unproved concept.”
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