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Creative accounting
Though no one has ever claimed that the methods for compiling bestseller lists are the most reliable or scientific, a recent article on the Times website claims that the official Scottish bestseller list “has been exposed as a sham. One book was included that had not sold a single copy and other titles that have sold fewer than 100 copies appear regularly in the top 10.” The influential list is compiled by the Scottish Publishers Association and is the only one to exclusively track books by Scottish authors. But a comparison of the list’s 10 bestsellers with hard sales figures from Nielsen BookData revealed that many of the books should never have made a top-100 list.
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