Alfred Hermida

Alfred Hermida, an associate professor at UBC’s Graduate School of Journalism, is the 2015 winner of the National Business Book Award for Tell Everyone: Why we Share and Why it Matters (Doubleday Canada). Tell Everyone explores how our urge to share information and be social has been changed by new technologies.

The National Business Book Award, which is celebrating its 30th anniversary, recognizes the most outstanding Canadian business-related book.

The announcement was made at a luncheon in Toronto.